![]() ![]() This is to enable customers to see not only who is calling them, but also why. Virgin Media O2 Implements Hiya Connect To Add Detailed Information To CallsĪs well as the Adaptive AI service, Virgin Media O2 is also implementing the Hiya Connect service which enables organizations to provide identifying information to a call. This flagging will either be a direct block as a fraudulent call and kill it stone dead before it even rings on the customer smartphone, or provide more information so the customer can decide whether to answer or not. Adaptive AI will analyze the behavior of incoming call numbers and flag them appropriately to that analysis. Virgin Media O2 says that the new service will start rolling out free of charge to all customers during the next few months. calls from unknown numbers are spam with just under 10% of those being fraudulent in nature. According to the latest Hiya research statistics, some 28% of U.K. The new service will complement existing fraud protection systems by adding Hiya’s Adaptive AI caller identification and spam-blocking tools. This time it’s with Hiya, an anti-spam service dedicated to eliminating fraudulent calls. broadband, TV and mobile phone network venture between Liberty Global and Telefonica, has announced another partnership. Update February 14: Virgin Media O2, a joint U.K. Adaptive AI To Bring Respite From Fraudulent Mobile Calls In U.K. An additional benefit is that there’s no need to actually open the message in question, which could otherwise be a security or privacy risk in some cases. ![]() Not only is this long-overdue, it’s also much less time-consuming than wading through the WhatsApp settings submenus to block and report contacts sending unsolicited and unwanted messages. It’s so easy that I’m amazed the user interface designers at Meta had not thought of it years ago, to be honest: a long press on the message notification pop-up is all it takes to open the option to block the message and/or report the sender. New Move Means No Need To Open A Message Before Blocking It The newest move from WhatsApp is to enable users to block that spam right from the lock screen without even having to unlock their smartphone first. While WhatsApp, like Gmail, already has plenty of built-in protection against spammers, anything that makes dealing with the potentially dangerous as well as always annoying threat is welcome. It has now become more accessible for the approximately 2.7 billion users of WhatsApp to block spam messages. Update February 13: While it is great news that, with some 1.8 billion accounts, Gmail is improving protection against spammers and malicious actors using unauthenticated mass email-sending methods, it’s not the only major messaging player stepping up to the anti-spam message plate. “If anything,” the spokesperson concludes, “meeting these requirements should help senders reach those who want their messages more effectively, with diminished risk of spoofing and hijacking from bad actors.” WhatsApp Also Steps Up To The Mass Mail Menace Protection Plate MORE FROM FORBES Big Game Hackers Smash $1 Billion Ransomware Barrier By Davey Winder Improved Security And More Control For Gmail UsersĪ Google spokesperson told me that the requirements are being implemented to “boost sender-side security and increase the control users have over what gets into their inbox even more.” For the recipient, it should mean that they can trust the sender of the email they receive to actually be that person or organization, reducing the phishing risk to them as malicious actors commonly exploit authentication loopholes. These guidelines do not apply to messages sent to Google Workspace accounts, but all senders, including those using Google Workspace, must meet the new requirements. The limit only has to be reached once for the domain to be considered a permanent bulk sender. Senders of mass email to those accounts, those sending at least 5,000 messages a day to Gmail accounts, will be required to authenticate the outgoing email as well as “avoid sending unwanted or unsolicited email.” The 5,000 message limit is calculated on emails sent from the same primary domain, regardless of how many subdomains are used. These changes will only impact bulk emails sent to personal Gmail accounts. Only Email Sent To Personal Gmail Accounts Will Be Rejected ![]()
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